“What does one have to do with the other,” you ask. Consider this—
Puzder is CEO of CKE Restaurants, the parent company for fast-food chains Carl’s Jr. and Hardee’s, and he approved that message.
I like our ads. I like beautiful women eating burgers in bikinis. I think it’s very American. I used to hear, brands take on the personality of the CEO.… And I rarely thought that was true, but I think this one, in this case, it kind of did take on my personality.
My son’s now 17, but when he was 13 he didn’t want to eat at “the king” [or] “the clown,” he wanted to eat where his brother ate, so he wanted to be a young hungry guy. I’m 64, I want to be a young hungry guy. Some young ladies in your age group like to date young hungry guys.
This “personality” has no business directing our nation’s labor policy. Surely, there must be other qualified candidates that hold similar positions on key labor issues such as minimum wage, overtime, and joint employment, without this sexist baggage.
On Feb. 2, I will be watching Puzder’s confirmation with great interest to see how he answers the inevitable questions about these advertisements and with greater interest to see how the Rs on committee handle the same topic.
This post originally appeared on the Ohio Employer’s Law Blog and was written by Jon Hyman, Partner, Meyers, Roman, Friedberg & Lewis. Jon can be reached via email at firstname.lastname@example.org, via telephone at 216-831-0042, on LinkedIn, and on Twitter.